Phase 2 of Fable’s flagship store in Vancouver was an integral part of the brand’s long-term vision. When we first connected with owner Max Tims, he shared his dream of creating more than just a stunning retail space—he wanted a place that would bring the community together. This vision came to life in Phase 2, with the addition of a cozy and welcoming café within their beautifully curated homewares store. 

Following the successful completion of Phase 1, the AD Projects team began Phase 2 with a clear focus on efficiency. Time was critical and by collaborating closely with the Fable team, we ensured the café was ready for its grand opening in mid-October – a mere two weeks after they closed for renovations.    

The result? A thoughtfully designed café that reflects Fable’s modern elegance and commitment to community. The space invites visitors to connect with friends or find a quiet corner to focus on work, blending functionality and charm seamlessly. 

Projects rooted in fostering connection and community hold a special place for us. From day one, the Fable team shared this vision, making this collaboration a true partnership. We’re honoured to have played a role in their journey and look forward to supporting the growth of their inspiring global brand.